Privacy Policy
Last updated: 7 February 2026
Who we are
Data Forage Limited (“we”, “us”, “our”) operates the Fields & Hedges website. This policy explains how we collect, use, and protect your personal data when you use our site.
What data we collect
When you sign up to our waitlist, we collect:
- Your first and last name
- Your email address
- Your company name (optional)
- Whether you have opted in to marketing communications
How we use your data
We use your data for the following purposes:
- Waitlist registration: To notify you when Fields & Hedges is ready for you. We process this under our legitimate interest in managing early access to our product.
- Marketing communications: If you opt in, we may send you product updates and news. We process this based on your explicit consent, which you can withdraw at any time.
Legal basis for processing
Under UK GDPR, we rely on legitimate interest for processing your waitlist registration, and consent for sending marketing communications.
Data storage and retention
Your data is stored securely in our database. We retain your registration data for as long as it is needed to fulfil the purposes described above, or until you request its deletion.
Data sharing
We do not sell your personal data. We may share it with service providers who help us operate our platform (e.g. database hosting), who are bound by data processing agreements.
Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Withdraw consent for marketing at any time
- Lodge a complaint with the Information Commissioner's Office (ICO)
Contact us
To exercise any of your rights or ask questions about this policy, please contact us at the address provided on our website.